Laura Bergus

I fear that what I’m writing will come off a bit too much like a post on Nick’s blog, but I just have to share my frustration. Some comments I heard in a discussion about redesigning a website are below. The audience of the site is primarily people age 21-26, and another, smaller audience of those roughly 45+.

• Do people really like motion? That’s the first thing I turn off on any website.
• It has to be simple. Nothing wrong with lists of underlined text for relevant links.
• People can’t tell if a website is outdated. If it’s new they might think it’s old, so why bother? [missing the point that what's new shouldn't LOOK old]
• We need to finish some print (promotional) pieces before we evaluate if they can be re-purposed for the web. [My favorite!!!]
• There probably aren’t the resources to have someone updating information to make it dynamic. [Think about that: money for print, no money for the web. Hmmm...]
• Very few people make decisions based on what they see on an organization’s website.
• We can’t have a good website until we define who we are and who we want to be, and this can’t happen without stepping on lots of toes.

And if most of these don’t seem absurd to you, I don’t know what to say. I’m just happy to have been allowed at the table. Also, all of my posts from now will be bulleted lists, because I have to force myself to use some HTML somehow and unordered list tags are about all I remember.